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Feelwear 3.0: Zero Waste

Inspired by minimal Nordic design, craftsmanship and sustainability, we are happy to introduce Feelwear newest arrivals using zero waste principles. We took the pieces which were left over from producing our merino clothes and put them into good use to minimize the waste. The result is a unique mixture of design, sustainability and premium fabric. It takes around 2 hours to craft each T-shirt and you can be sure that each shirt is one of its kind and designed to last. Feelwear 3.0: Zero Waste Photos: Laura Nestor (www.lauranestor.com) Stylist: Kadri Vahar (www.instagram.com/kadrivahar/)MUAH: Erle Taklai (www.instagram.com/erletaklai/)Models: Andra and Johannes. We also thank Denim Dream (www.denimdream.com) for helping us with accessorising these looks. Shop now Media Coverage Mood magazine YU online magazine...

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Feelwear 2.0: High-Neck

We are happy to introduce our newest collection "Feelwear 2.0: High-neck". Inspired by minimal Nordic design and encouraged by our customer feedback, we have crafted new versatile modern cuts to be worn both smart and casually. Our newest arrivals continue using monochromic colours (black and white) while also introducing new colour – grey. Thinking ahead of upcoming autumn and winter period, you will also find higher necks. All shirts are made from super soft 200 gsm (see also what is gsm in merino) merino (see also why merino wool clothing). Just perfect to be worn next to your skin. The minimal design and clean cuts will make it easy to combine with your other clothing and make it a wardrobe...

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Feelwear 1.0: Beginning

We are extremely happy to introduce our new collection "Feelwear 1.0: Beginning". On one sunny Friday we went to a local cosy photo studio and had a very nice photo shoot with our beautiful models. Kristi apart of being model works as a yoga teacher in her everyday life. Modelling our men's shirts is a special quest this time - one of the co-founders of our brand - Mihkel. We would also like thank our photographer Helena and make-up artist Anna. Big thanks also goes out to our stylist Riin. On the photos you can also see: Design hangers by WOH, Skirt by LÄHEB, Necklace by Ivo Nikkolo, Flat shoes by Bugatti. We are excited to share some of the looks: Shop now

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