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5 reasons to wear merino in the summer

When things warm up, most of us grab for lighter clothes that are usually made of cotton. It just seems the right thing to do. And there's nothing wrong with that. However, there is a better alternative when considering the fabric of your summer clothes - merino wool. Yes, wool. That quintessential cold-weather insulator. Many of us associate wool products with their winter wardrobes and it may sound odd at first but merino wool is in fact perfect for all year round use thanks to its thermoregulatory attributes. Study carried out by the University of Otago (link) showed that when 10 trained men wore T-shirts in three different fabrics in temperatures of 8°C and 32°C, woollen T-shirts came out as...

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Rollneck is a key piece for a modern capsule wardrobe

Feelwear rollneck polo made from merino wool was featured as one of the modern classics in the Life in a Cold Climate blog. Life in a Cold Climate is a lifestyle blog with a Nordic taste for women (and men) who have an interest in fashion and beauty (read more here). It is run by Annikky and is a chronicle of her attempts at life (and style, occasionally) in a cold climate. The post outlined 12 essential pieces of clothing and accessories that should be owned by every woman who has a thing for slow fashion. As Annikky explained: “with the rise of the capsule wardrobe and concerns about sustainability, many people are wondering how to look current without overhauling their entire...

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Feelwear online store finalist at the Baltic e-commerce awards

Feelwear was nominated as one of the best Baltic online shops in the fashion, footwear and accessories category of Baltic e-commerce awards. The award was given out first time in the history and  the jury evaluated all e-shops based on the following criteria: User experience in all platforms (mobile, desktop, tablet) Overall design Overall user experience, the ease of use How easy it is to find information about delivery and return Customer service via phone/email/chat, the speed of response Presentation of products/services (quality of photos and illustrations) Quality of copywriting The ease and  speed of purchasing process (how much customer information is needed, etc) Security of the site Winner was chosen by the Estonian E-Commerce Association and jury consisted of...

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Estonian fashion magazine Mood interview with Feelwear co-founder

Estonian fashion magazine Mood had an interview with our co-founder Riin. We will also include a copy of the interview here. As it was done in Estonian, then this time blog post will also be in our native language. Thank you Mood for this amazing interview! Original link: https://mood.ee/uudis/brand-feelwear-tahab-koiki-monusalt-pehme-meriinovilla-sees-soojas-hoida/ Here is the full transcript of the interview: Feelwear sai alguse praktilisest vajadusest. “Minu senine töö finantssektoris oli küll valdavalt kontorikeskne, kuid aeg-ajalt tuli arvuti tagant püsti tõusta ja sõltumata ilmast minna kliendi juurde, kus toimus tegelik äritegevus, näiteks õue või jahedasse tehasesse. Just siis tundsin puudust riietest, mis sobiks kontorisse, aga hoiaks vajadusel soojas ka siis, kui pean õue minema ja samal ajal soliidset ning tagasihoidlikku riietusstiili jälgima,” rääkis Riin Veidenberg....

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Feelwear in United Kingdom

We are happy to announce that we have shipped our first merino wool T-shirt to United Kingdom (UK). Feelwear’s co-founder Riin commented: “In May 2017 we entered the USA market. UK is another great country where to be active at. I think same applies here. As more and more people consider more carefully what they consume and value quality materials combined with sleek design, then we believe that we could have an impact. We hope to solve both aspects by combining superior quality fabric with clean, minimalistic design.” Feelwear follows slow fashion principles and provides an alternative option within a fast fashion society where fine craft and high-quality fabrics are often undervalued. Riin added: “Even though we are offering niche...

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